People are heading back into routines — and back into needing someone else to handle weeknight dinners.

Join the Academy now, and use the next few weeks to get your business fully prepped, priced, and ready to promote before the fall client rush hits.

Real People. Real Results.

Word From Chef Shelley

I’m a personal chef who turned a love for cooking into a flexible, fulfilling business—and I’ve helped hundreds of others do the same.

I created this Academy to give you everything I wish I had when I started:
A clear path, real support, and tools that actually work.

If you’re ready to stop dreaming about starting or done with struggling to get clients, this is your next step.

The Personal Chef Roadmap

Your complete step-by-step roadmap to create your business quickly and simply, including an easy to follow plan, worksheets, business templates, and more.  All in an online portal available 24/7/365 from any device.

Most people don't fail at this business because they can't cook. They fail because they try to do things out of order — chasing clients before they've nailed pricing, or setting up the business before they know who they're even selling to.

The Personal Chef Business Academy is built on one simple idea: do the steps in the right order, and the guesswork disappears.

That's the Roadmap.

Before you can get a single client, you need to know exactly what you're selling and who it's for. Skip this and you'll spend months chasing the wrong clients with menus you don't even like making.

Highlights:

• Dial in your cooking specialty (even if you think you don't have one!)
• Compile your recipe collection so you're cooking what you love
• Build drool-worthy menus that entice clients

This is where your pricing, service offering, and competitive edge get locked in. Skip this and you'll either underprice yourself into burnout or guess your way into a business that doesn't fit your life.

Highlights:

• Research your competition to stand apart
• Find your Goldilocks pricing — not too low, not too high
• Choose the services you actually want to offer

Now your business gets built the right way — legally, financially, and safely. Skip this and you're one bad situation away from a problem you can't undo.

Highlights:

• Build a business plan you can actually hit
• Get food safety and certification guidance
• Set up the right business entity, insurance, and accounting

Only now do you go find clients — because you finally know who you're looking for and how to get hired. Skip straight here without the first three stages, and you're just guessing louder.

Highlights:

• Find potential clients and get in front of them
• Build an accountability plan that keeps your schedule full
• Confidently explain your services in a way that gets you hired

This is the order that removes the guesswork. Not a pile of information to figure out on your own — a sequence that gets you from "I love to cook" to "I get paid well to do what I love."